Managed portfolio of existing and new fragrances across, APDs, Body Mists and EDPs, aligning multiple fragrance houses and manufacturers and accounting for regulatory changes for increased allergens requiring declaring and modifications to remain compliant both internally and legally.
Dani Elkinson
I lead own-brand cosmetics from concept to shelf — translating ideas into compliant, manufacturable, commercially viable products. I keep internal stakeholders and suppliers aligned, artwork accurate, formulations stable, and launches moving. With a background in formulation science, and the SCS Diploma in Cosmetic Science, I don’t just manage timelines — I understand the chemistry, the claims, and the regulations behind every SKU.
Where creativity meets compliance. Where detail meets delivery. Where chaos meets control.